Brands

IMAGE GALLERY (2)

CRAFT

production of a good or a service

What is a BRAND?

$$ Brand = your Reputation $$

Most of them are like CULTs, they make us believe

• Its not Rational rather EMOTIONAL. Intangible, its what people think of you
• its the difference between pair of shoes and NIKE
• People forgive bigger brands (coke) but not so weaker brands (gateway computers)
• Great brands stand for ONE Thing not SOMETHING
  • VOlVO - safety
  • Harley Davidson - Freedom
  • Starbucks - serving people
• Is there a value to BRAND? COKE - 61%

How to make your own BRAND cult?

$$ Engagement Quality of COMMUNITY not the PRODUCT $$

• Recession proof, like lego,
• Be Remarkable and get peopl etalking
  • Apple - 1000 songs in pocket
• Stand for something bigget than themselves, PURPOSE
  • Dove - real beauty
• Be Inspirational
  • to internals
  • We suceed, because I care - Westjet - each employee has a share
  • What’s your creation story
  • Apple started in garage
  • Paintings in museum are worth millions, while the once outside are worthless *
• Be Relatable
  • Influencers promoting
• Be Involved
  • active participants from fans
  • Community
• Be Pervasive

How to choose brand name?

Benovalent dictator for life

• Google translate word/term in various languages.
  • This is how vue got its name, french for view

Footnotes

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